Title:  Value Proposition Manager

The Value Proposition Manager is responsible for defining and optimizing UD Trucks’ market positioning through competitive analysis, pricing strategies, and value-driven sales initiatives.

This role ensures that UD Trucks' offerings align with customer needs, market trends, and business objectives, enhancing profitability and long-term growth. 

Value Proposition & Market Positioning

• Develop and implement value-driven strategies to enhance UD Trucks’ competitive positioning in international markets.
• Conduct market analysis to identify customer needs, trends, and differentiating factors to refine the company's value proposition.
• Work closely with sales and marketing teams to ensure the effective communication of UD Trucks’ value proposition to customers.
• Support product and service development teams by providing market insights to enhance customer value.

Strategic Pricing & Business Insights

• Work with Product Management to develop and implement strategic product pricing.
• Establish a system for tracking internal and external comparative price data, including wins and losses due to pricing.
• Provide segmentation-based price recommendations to support sales and product teams.
• Conduct pricing elasticity and profitability analysis to optimize pricing strategies.
• Develop pricing argumentation materials for sales enablement.

Sales & Commercial Support

• Coordinate proposal development with the sales team and management.
• Ensure pricing strategies align with customer expectations and market trends.
• Provide project support and analysis for pricing optimization initiatives.
• Give direction to Price Management Analysts and Data Center support teams to fulfill pricing-related responsibilities.
• Conduct quality checks on pricing analysis and data across different markets.

Key performance indicators

• Price realization target
• Profitability Impact
• Competitive Benchmarking
• Strategy recommendation

Main competence requirements

• Business-related university degree; MBA or related field preferred.
• Proven experience in developing and managing value propositions, preferably within the commercial vehicle, automotive, or manufacturing industry.
• Strong understanding of customer needs, market trends, and competitive landscape to design compelling value propositions that drive business growth.
• Ability to collaborate cross-functionally with sales, marketing, product development, and service sales teams to align value propositions with business strategy.
• Strong analytical and strategic thinking skills with the ability to measure and optimize value propositions based on customer feedback and market data.
• Proven experience in customer segmentation and tailoring propositions to meet the specific needs of different target groups.
• Excellent communication and presentation skills, with the ability to clearly articulate complex concepts to both internal and external stakeholders.
• Highly customer-centric mindset, with the ability to prioritize customer satisfaction while balancing business objectives.
• Ability to work under pressure and manage multiple projects simultaneously.
• Fluency in English, both written and verbal.
• Alignment with UD Trucks' values, Code of Conduct, and commitment to high ethical standards.